It is well known that the big brands have an R&D budget large enough to occasionally commit the odd madness. It is the case of decathlon, which is rumored to be working to launch its own Smartphones and Tablets of your brand, Quechua, of course oriented to athletes, that is, resistant to water, sand and shocks.
According to the French media Frandroid, this “imminent” launch by Decathlon has its reason for being in that Oxylane, the owner of Decathlon stores, has often been a pioneer with the launch of successful brands such as Quechua itself or BTwin . The recipe is simple and effective: a “cheap” brand, dedicated to sports and with quality products. Therefore, it seems logical that a brand like Decathlon capitalize its efforts in its Quechua brand to the point of marketing its own Smartphones and Tablets aimed at athletes. These products would be developed and manufactured by Geonaute, Oxylane’s “official” brand dedicated to new technologies applied to sport.
Apparently, according to rumors, the first Decathlon device would be the Quechua Smartphone (well, just). It would have Android 4.2, an 8 megapixel camera, a range of up to 2 days, GPS and geolocation. The screen would be 5 inches with a resolution of 800 x 480 pixels, and it would have IP54 protection against dust and water splashes (to be submersible, it should have IPx7 protection, much more expensive, be careful with that). As for the Tablet, its future name is unknown, but it would be practically the same as the Smartphone, only with an 8-inch screen and a resolution of 1024 x 768 pixels.
As for prices, the Quechua Smartphone would cost around 230 euros, while the Tablet would have a price of about 280 euros. At these prices, the competition is quite stiff, and Decathlon will probably want to provide a set of accessories tailored for athletes to make both devices more attractive.